Autentické príbehy, nadčasové témy

Swiss Mastery merges with a fashion genie in the movie

0
Swiss Mastery merges with a fashion genie in the movie

If you are curious to know what is going on in the backstage while an interesting PR or commercial is filmed, this is your chance to find it out. Here is the story main characters of which are a famous watchmaking company Jaeger-LeCoultre and a prestigious shoe designer Christian Louboutin.

Reverso – Christian Louboutin: Movie

Famous and voguish shoes designer Christian Louboutin celebrated his 85th birthday in an appropriate manner and style. He became a main character in the short movie produced by the company Jaeger-LeCoultre to promote their well-known model of Reverso watch. This time “Mr. Shoemaker” worn a tuxedo. Christian Louboutin’s role in that movie was a gentleman who discovered the beauty and originality of that model and thereby he revealed unexpected features of his personality.


His female partner is an actress, model and philanthropist Elisa Sednaoui. In the movie she is an independent, impatient but attractive woman changing her watches depending on activities she is performing in certain moment and on dresses she just has on. In one moment Christian Louboutin turned the Reverso watch on the Elisa Sednaoui’s wrist to show her how vivid her watch is.

„A short movie is an reflection of how capable our minds are to affect pace the time flows in. It looks like impatience has been slowing time down and hands on the watch face seems to be moving endlessly slow. Female protagonist spends her time waiting for something special. She is making her mind, wanders in her apartment, watches time and then decides to bake a cake. Suddenly there came a courier delivering her plenty of boxes with marvellous shoes collection. Unexpectedly her partner appeared by her doors too and then time as well as her heartrate pace are accelerating because of her seeing the beloved one and that makes her happy. Her friend just simply turns her watch on the wrist and it looks like he reversed the time as well.” – said Olga de Grèce, film director.

Christian Louboutin

„I understood that models of Reverso watch can be proud of their cult features in the Art Deco style and of their very special format that can be adjusted or modified. My participation in promoting the Reverso brand has been aimed at strengthening the image of this watch by the means of resourceful designs situated in the space for decoration and those placed directly on the watch wristband. I have always loved the shape of this watch and I would never agree to take part in this project if I wouldn’t be deeply agreeable with the originality of its design,“ commented Christian Louboutin his participation in the movie.

Filip Fritz
Photography: Jaeger-LeCoultre Press

www.jaeger-lecoultre.com